The Greater London Council (GLC) had overall responsibility for local government in the Greater London area between 1965 and 1986 and took over from the former London County Council. The GLC was established alongside the thirty-two London boroughs that still exist today, and its role was to improve the wellbeing of all those who worked and lived in the city and to influence the conditions necessary for future social, economic, and physical development.

The Council's image was promoted by the Public Relations Branch of the department. Its concern with public relations was evident in 1965 when it arranged for the making of a film about the creation of the new county. This tradition continued and in the 1980s it made videos on issues as varied as the Thames Barrier and the GLC Abolition Campaign. The Branch included a Creative Arts Unit which produced many of the posters, leaflets, and pamphlets published by the Council.

Many of these public information posters and flyers promoted events that were part of ongoing GLC campaigns, including London Against Racism, Jobs Year ’85 and Working for Women in London. These posters all date from the 1970s and 80s.